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About

Independent, and on the buyer's side

SuperServer.ai is an independent AI compute sourcing desk operated by Lovell Group Ltd. We compare GPU cloud prices publicly and source like-for-like quotes for Supermicro NVIDIA HGX systems for buyers in the UK and Europe.

Where we came from

SuperServer.ai began in 2025 as a Supermicro reseller with a Taiwan supply channel and a four-to-five-week delivery promise into Europe. What buyers actually asked us for was not a reseller: it was someone to tell them whether to buy, host or rent, and to get honest prices from more than one supplier. So that is what the site does now.

How it works

  • The cloud price table is public and updated by hand from provider list prices. It is a starting point, not a quote.
  • The quote form goes to a human. We take the workload description to authorised Supermicro integrators and to cloud providers, and come back with up to three comparable options, including lead times and total cost.
  • We are paid a referral fee by the supplier you choose. You pay the supplier's direct price. We never mark up.

What we are not

We are not Supermicro, NVIDIA or a cloud provider, and we do not hold stock. SuperServer.ai is owned and operated by Lovell Group Ltd and is independent of Supermicro and NVIDIA.

Contact

Lovell Group Ltd · [email protected]